Mystery shops that look like a Calgary buyer
A mystery shop only works if your team can't tell it's a test. For Calgary dealerships we call and submit leads using local Calgary-area numbers (403, 587 and 825 area codes), realistic local buyer stories and real vehicles from your inventory.
We're based in Calgary, so this is our home market. We know how buyers here shop, and we work the same hours your showroom does.
What we shop
- Phone mystery shops: we call your sales line as a buyer, record the call and score how it's handled.
- Internet lead mystery shops: we submit leads through your website, AutoTrader.ca, CarGurus or Kijiji Autos, then track every reply and follow-up.
- BDC mystery shopping: we test the team that books your appointments.
What Calgary dealers get
Every shop comes back with a scorecard covering 20+ criteria, the call recording or the written replies, and a written breakdown of what happened, ready for your sales meetings and one-on-ones. You see response time, follow-up, vehicle knowledge, alternatives offered and whether anyone asked for the appointment.
Pricing for Calgary dealerships
| Plan | Price (CAD, per location) | Mystery shops each month | Works out to |
|---|---|---|---|
| Starter | $149 / mo + GST | 1 phone shop, 1 internet lead shop | $74.50 per shop |
| Growth | $349 / mo + GST | 3 phone shops, 2 internet lead shops, plus an inventory awareness shop | $69.80 per shop |
| Scale | $699 / mo + GST | 5 phone shops, 5 internet lead shops, covering every channel and every manager | $69.90 per shop |
Dealer groups with 3 to 5 locations save 10%, and groups with 6 to 10 save 15%. Every plan is month-to-month with no contract.
Dealer groups in Alberta
Running several rooftops in and around Calgary? The Scale plan includes multi-location scheduling, and groups with 3 to 5 locations save 10% (6 to 10 save 15%). We can compare stores side by side so you see which location handles leads best.