Why mystery shop your BDC?
A business development centre (BDC) exists to do one job well: turn phone calls and internet leads into appointments that show. When it works, the sales floor stays busy. When it doesn't, leads sit untouched, follow-up stops after one email, and nobody notices until the month-end numbers come in.
CRM reports tell you what was logged. A mystery shop tells you what the buyer actually experienced.
What we test in a BDC shop
- Speed to lead: how quickly an internet lead gets a personal reply, and whether a phone call follows.
- Call handling: how inbound calls are answered, qualified and booked.
- Follow-up cadence: the number and spacing of touches across email, text and phone.
- Appointment quality: a specific time offered, confirmation sent, and a reason given to come in.
- Handoff to the floor: whether the buyer's details and vehicle reach the salesperson.
- Inventory awareness: whether the BDC knows what's on the lot, what's incoming and what's in the dealer network.
For dealers without a BDC
Many stores don't have a dedicated BDC. Leads go to an internet manager or straight to salespeople. The shop works the same way. We test whoever answers your phones and leads, and the scorecard shows what's working and where the process can tighten up.
Use the results your way
Every shop includes the recording or the written replies, a scorecard and a written breakdown, so your BDC manager has the facts for team meetings and one-on-ones. On the Growth and Scale plans you get month-over-month trends to show whether the team is improving.
Pricing
| Plan | Price (CAD, per location) | Mystery shops each month | Works out to |
|---|---|---|---|
| Starter | $149 / mo + GST | 1 phone shop, 1 internet lead shop | $74.50 per shop |
| Growth | $349 / mo + GST | 3 phone shops, 2 internet lead shops, plus an inventory awareness shop | $69.80 per shop |
| Scale | $699 / mo + GST | 5 phone shops, 5 internet lead shops, covering every channel and every manager | $69.90 per shop |
Dealer groups with 3 to 5 locations save 10%, and groups with 6 to 10 save 15%. Every plan is month-to-month with no contract.