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Phone & internet lead audits

You're paying for the leads. Are your people working them?

We call your dealership as a buyer and submit internet leads through your website. Then we track every response — speed, follow-up, vehicle knowledge, appointment setting. You get the results, the recordings, and a playbook of recommendations.

Run My First Audit See Pricing
Lead Audit Result
38 / 100
First response time4 hrs 12 min
Total follow-ups1 email
Phone follow-upNone
Alternative offeredNo
Appointment requestedNo
Used buyer's nameYes
Checked dealer networkNo
Incoming stock mentionedNo
Built value in vehiclePartial
Personalized responseNo — template
This lead cost $127 to generate. It received one generic email response.
Built for dealers who spend serious money making the phone ring and generating leads
AutoTrader CarGurus Facebook Ads Google SEM Kijiji Autos
What We Evaluate

We test the things that matter most.

20+ criteria scored across your phone handling and internet lead response — from first ring to final follow-up.

Phone Handling

Ring count, greeting, hold time, qualifying questions, and whether they asked for the appointment.

Response Speed

How fast does your team reply? We timestamp every touchpoint from the second we submit.

Follow-Up Persistence

One email and done, or a real cadence? We track every attempt across the full follow-up cycle.

Vehicle Alternatives

Unit sold or not in stock? Do they pivot, check incoming, or search the dealer network?

Appointment Setting

Did they ask for the appointment? Offer a specific time? Or just answer the question and let the lead walk?

The Problem

The leads are coming in. What happens next?

You're investing in AutoTrader, CarGurus, Facebook, Google — but are your people responding fast enough? Following up more than once? Offering alternatives when a unit's not in stock?

78%
of leads get one reply or less
4.2 hrs
average first response time
$75–150
cost per internet lead generated
12%
of leads offered an alternative vehicle
The Real Value

When people know they're being measured, they perform better.

It's human nature. The same team, the same leads, the same phones — but with visibility, and the proper coaching, everything can shift.

Response Time
4.2 hrs
↓
18 min
with regular audits and proper coaching
Follow-Up Rate
1.2 touches
↓
4.8
with regular audits and proper coaching
Personalized Replies
15%
↓
72%
with regular audits and proper coaching
Lead Score
38
↓
81
with regular audits and proper coaching
Run My First Audit

Every plan. First audit free.

Pricing

Simple plans. Real results.

Every plan includes scorecards, call recordings, written analysis, and a playbook of recommendations.

Starter
119 / mo
2 audits per month — phone and internet lead. Everything you need to establish a baseline.
  • 1 phone audit / month
  • 1 internet lead audit / month
  • Scorecard with 20+ criteria
  • Call recording
  • Written analysis
  • Playbook of recommendations
Get Started
First audit is free
Growth
249 / mo
5 audits per month with coaching insights, inventory audits, and trend tracking.
  • 3 phone audits / month
  • 2 internet lead audits / month
  • Everything in Starter
  • Inventory awareness audit
  • Month-over-month trends
  • Coaching-ready insights per audit
Get Started
First audit is free
Scale
449 / mo
10 audits per month with dedicated account management and video debriefs.
  • 5 phone audits / month
  • 5 internet lead audits / month
  • Everything in Growth
  • Video debrief per audit
  • Dedicated account manager
  • Multi-rooftop scheduling
Contact Us
Multi-rooftop discounts available

All plans: No contracts. Cancel anytime. Per rooftop.

FAQ

Questions? We've got answers.

If you don't see your question here, reach out — we're happy to talk.

How does the lead look to my team?

Exactly like a real buyer. We use realistic names, local phone numbers, and ask about specific vehicles on your lot. Your team will treat it like any other lead.

What if the vehicle is sold or not in stock?

That's part of the audit. Do they offer alternatives? Check incoming stock? Search the dealer network? Or just say "sorry, it's gone"?

How long do you track responses?

We monitor every touchpoint for as long as your team keeps following up. Most audits capture the full lifecycle of the lead.

Can I target specific lead sources?

Yes. Website, AutoTrader, CarGurus, or any third-party source. Tell us where your money goes and we'll test it.

Is there a contract?

No. Month-to-month. Cancel anytime. We keep you because the results speak for themselves.

Your first audit is on us.

See exactly how your team handles a real lead — scored, recorded, and delivered with a full playbook of recommendations. No commitment. No contract.

Run My First Audit
info@lockaudit.ca · Calgary, Alberta