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Email lead generation and drip sending for info@lockaudit.ca
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Public Site/
Admin Panel/admin.html
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Lead Builder/lead-builder.html
Drip Sender/drip-sender.html
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Audit Workflow Roadmap
Complete process for delivering phone and internet lead audits.
PHASE 1 — Setup (per client)
- Client signs up (first internet lead audit on us, or paid plan)
- Get dealership name, website URL, main phone number
- Identify which lead sources they use (website, AutoTrader, CarGurus)
- Buy a Hushed burner number for the month ($3/mo — use across all clients, scrap monthly)
- Assign VA for phone audit
PHASE 2 — Internet Lead Audit
- Submit a real internet lead through their website or third-party source
- Use a realistic name, the Hushed burner number, and a disposable email
- Ask about a specific vehicle on their lot
- Track every response — emails, calls, texts — timestamp everything
- Monitor for the full follow-up cycle (5-7 days minimum)
- Score on 20+ criteria: response time, personalization, follow-up persistence, vehicle knowledge, alternative offered, appointment ask
- Your time: ~15 minutes
PHASE 3 — Phone Audit
- VA calls dealership from Hushed burner number
- VA uses Cube ACR (Android) or TapeACall (iPhone) to auto-record the call
- Scenario: interested buyer asking about a specific vehicle
- VA follows the script — ask about vehicle, test hold time, see if they qualify, ask for appointment
- After the call, monitor Hushed for callbacks/texts from the salesperson (part of the score)
- VA sends you the recording
- Your time: ~10 minutes to review
PHASE 4 — Scoring & Report
- Feed call recording into AI (Claude/ChatGPT) with scoring prompt template
- AI generates scorecard and written summary in seconds
- Review AI output, tweak if needed (~5 minutes)
- Compile: scorecard, call recording, response timeline, playbook of recommendations
- Send to dealer principal via email
PHASE 5 — Monthly Operations
- Rotate Hushed number monthly — buy new one, scrap old one ($3/mo)
- Rotate VAs if possible — different voice, different scenario each month
- Use different buyer names and vehicle inquiries each month
- Track month-over-month trends for Growth and Scale clients
- Upsell: Starter → Growth → Scale as they see results
COST STRUCTURE
- Hushed burner number: $3/month (one number, all clients)
- VA cost: $5-8/hr USD — ~20 min per phone audit = ~$2-3 per call
- Cube ACR / TapeACall: free or $11/year
- AI scoring (Claude/ChatGPT): ~$0.05 per audit
- Total cost per audit: ~$3-5
- Revenue per client: $119-449/month
- Your time per audit: ~5-10 minutes (review AI output)
- At 50 clients: ~$6K/mo revenue, ~$300/mo costs = 95% margin
TOOLS NEEDED
Hushed — burner phone numbers ($3/mo)
Cube ACR — call recording (free, Android)
TapeACall — call recording ($11/yr, iPhone)
Claude / ChatGPT — AI scoring & summaries
Lock Lead Builder — outreach & lead gen
Lock Drip Sender — automated email sending
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